With SEO Case Studies, it is sometimes easy to forget that, underneath all of your SEO, you must have a solid business to promote. There’s little point, in other words, in being number one on Google if your product is not as good as it could be. For this reason, it was great for us to be asked to help out with the organic SEO at Heppe-Smith Technical Translation, through Silicon Dales, when we were asked to help them develop their marketing micro-site.
The great thing, in this instance, was that we had an awful lot of language pairs and other technical terms to work with.
For this case study, I am going to show you one, real world, working example. The search phrase is “English to Dutch technical translation“.
Now, clicking on that link will take you to a highly specific section of TechTranslation.eu, where we described, in a good amount of detail, exactly what happens when someone requests a quote for this service.
The idea is that someone enters a related search term into Google > Lands on this page > Reads the text > Requests a quote.
This flow, in reality, can take seconds.
In under two minutes, a user can complete all of those steps. For this, and many other, language pairs.
Remember, though, when I talked about being good at delivering your product or service? I meant it! With great search performance, comes great responsibility
Luckily, the team at Heppe-Smith Technical Translation are some of the best translators – we’ve tried!
Try this yourself when writing for SEO – think “what’s going to be searched for by the person who I want to land here – and what do I want them to read - and do – when they get here?”
Example Link: English to Dutch Technical Translation