Over the past 8 or 9 years, I’ve had a lot of experience in creating websites which sell.
Whether we’re selling low-value items in high quantities, or extremely expensive items in low quantities, to a high volume or users, or anything in between, there are always ways in which we can make more sales online.
Tip 1 – Gain Trust
This is the most important ways to make more sales, whether you’re selling on the internet, through an app, or on a traditional market stall out there in the cold windy marketplace: if your customers trust you, they’ll buy from you. They’ll buy more often, and they’ll spend more money. If your visitor or browser doesn’t trust you, they won’t spend a shiny cent. In fact, on the internet, if your visitor doesn’t trust you, you’re in big trouble.
So how do you build trust on the internet? Well, simply things like good security certificates help, but, once bought, make sure you add the “verified by” logos and the large padlock picture to really ram home this point.
But security certificates are only half the battle. Ask your customers what they want to see on a website: a lot of them will tell you they won’t buy unless the website has an address (a real-world, physical address, that is) or a phone number (a real world physical land line phone number, not a mobile phone!) – or both. So, invest in an office with a trustworthy address, and get yourself a phone number – and don’t be afraid to list it publicly, on your website!
Tip 2 – Gain Sales Conversions
I’m talking about navigation and the ease of clicking “buy now”. If your buy now button doesn’t say “buy now” and isn’t a button, then chances are, it won’t be clicked as often as if it does… and is… there is a clue there!
Tip 3 – Gain Traffic
A well designed website, which is fully trustworthy, and has all the highly converting text and buttons, as well as stylish make-me-want-to-purchase pictures is all well and good, but if there isn’t anyone visiting, then it is like the proverbial silent tree which falls in the forest. Whether or not it makes a sound doesn’t really matter: nobody cares. You need hits, and lots of ‘em to make more sales.
If you’re on this page, though, chances are you already know this, so maybe you want to know how to get more traffic to your online sales pages!
Search engines are a great source, but, assuming you want traffic right now (and not in several hours / days) then you’re going to have to do something less indirect than embarking on a prolonged search engine optimization program. As a matter of fact, search engine opimtization is never going to be a short term strategy, and, if you do view it as such, you’re likely going to be doing more harm than good as you may well trigger Google’s fairly well calibrated anti-unnatural-search-influencing-techniques machines.
So you’re down to a couple of things for immediate traffic: advertisements (paying for links from highly trafficked locations) and asking for links from highly trafficked locations.
Asking for links is not likely to work once you’ve exhausted your friends, colleagues and that guy down the pub who you know has a 10,000+ hit a day World of Warcraft blog, so it is probably the old fashioned paying for adverts method which will bring the most immediate results. Google Adwords is good, though can be expensive, but, right now, in April 2013, my favourite source of good, not-so-costly traffic, is Facebook. Yep. Facebook. Just make sure you target your key audience really well, and deliver them to a product which speaks to their greatest need (or desire) and you’ll do okay.
The advertisement below might (or might not) show you something relevant, too.
Feel free to leave your own “how to make more sales online” tips below and help the world become a better – and more salesey – place. As if it needed to be…
Alternatively, if you’d just like someone to rebuild your website so that you can make more sales from organic (free) internet searches by mastering Google search engine rankings, then just get in touch with us over at Silicon Dales web design and we’d be delighted to offer your business an appraisal.